Ask an ALAA Agent: Tips and Tricks for Marketing and Promoting Your Digital Debut
‘Social media does not constitute a marketing plan.’ – Judith Curr, President and Publisher of the Atria Publishing Group. Many Australian publishers now have a direct-to-digital imprint, whether for genre fiction, such as the romance imprints: Escape (Harlequin), Destiny (Penguin Random House), or HarperImpulse (HarperCollins). Other companies such as Momentum (Pan Macmillan) and Xoum publish […]
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