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Jacinta di Mase

Ask an ALAA Agent: What Does an Agent Do?

ALAA agent Jacinta di Mase answers some common questions about literary agents.   What does a literary agent do? A literary agent is a writer’s representative in the commercial world: their manager, their business representative, protector of their copyright, the one who weighs in on the side of the author/illustrator in all dealings.  An agent …

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Ask an ALAA Agent: A Call to Action

The Australian Literary Agents’ Association (ALAA) represents more than one thousand established and emerging authors and illustrators across all sectors of the publishing industry. Along with many others in the publishing community, our members were shocked to hear that the federal government is considering the repeal of existing parallel importation restrictions (PIRs) on books. These …

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Ask an ALAA Agent: Tips and Tricks for Marketing and Promoting Your Digital Debut

‘Social media does not constitute a marketing plan.’ – Judith Curr, President and Publisher of the Atria Publishing Group. Many Australian publishers now have a direct-to-digital imprint, whether for genre fiction, such as the romance imprints: Escape (Harlequin), Destiny (Penguin Random House), or HarperImpulse (HarperCollins). Other companies such as Momentum (Pan Macmillan) and Xoum publish …

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Ask an Agent – How to Make a Submission

Do you have a manuscript in your ‘bottom drawer’? One that you promised yourself that you would finish, polish, and get out to agents and/or publishers this year? Now it’s October. . . The year is almost over and you’re keen to make good on that New Year’s resolution and get it onto someone’s desk …

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