Publicity for Authors
Date:
With:
Hannah Ludbrook
Rating:
ALL
Summary:
The importance of understanding the role of publicity, and what proactive measures an author can take to get media and readers alike to notice their work, is often overlooked, undervalued or misunderstood. From nailing your elevator pitch to the best ways to reach your target audience to communicating with the media, publicity and communications professional Hannah Ludbrook will walk you through the basics. The tools Hannah will present will be beneficial to anyone, regardless of whether you are a budding author, an established writer or a self-published star, and will help to give your work the best chance of success in an increasingly competitive market.
Details
This workshop will take place online and will be recorded, with the recording sent to registered participants afterward. Detailed instructions for participation will be provided in the week preceding the event.
You Will Learn:
- The big differences between publicity and marketing and what to expect from your publicist
- What practical steps you can take to boost your profile through networking, events and social
- media
- How to pitch yourself and your work
- How the media works
- Interview preparation and techniques
About the Tutor:
Hannah Ludbrook has worked in book promotion for over five years in both the UK and Australia and has led campaigns for a range of authors from literary debuts through to bestselling narrative non-fiction. She is currently a Senior Publicist at Penguin Random House Australia and New Zealand.
Not a Member?
Members of Writers Victoria receive up to 37% off the full price of our workshops, seminars and courses. In addition, members have access to a range of other discounts and opportunities and receive a subscription to 'The Victorian Writer' magazine. Memberships start from just $50. Find out more about becoming a member here.
Book early to access our early bird prices! These expire 9 days before the course begins. Please keep in mind that our workshops require a minimum number of participants to run, so booking early also helps ensure that a workshop will go ahead.
Venue:
Australia
Contact:
Phone: (03) 9917 8463
Email: [email protected]