A month of: promotion

Thursday, November 1, 2012
By: 
Benjamin Law

Interior of a bookshop

For some writers, the idea of promoting their book makes them want to quietly vomit into their hand. “Why should I have to promote my book?” they cry. “Surely the work speaks for itself!” I get where they’re coming from. We’re writers because we’re the kind of people who like to edit the hell out of ourselves. We’re not good at that whole “spontaneous” thing, or that “talking in front of massive crowds” caper.

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