Ask an ALAA Agent: Tips and Tricks for Marketing and Promoting Your Digital Debut

Wednesday, April 1, 2015
Jacinta di Mase

‘Social media does not constitute a marketing plan.’

- Judith Curr, President and Publisher of the Atria Publishing Group.

Many Australian publishers now have a direct-to-digital imprint, whether for genre fiction, such as the romance imprints: Escape (Harlequin), Destiny (Penguin Random House), or HarperImpulse (HarperCollins). Other companies such as Momentum (Pan Macmillan) and Xoum publish almost exclusively in digital format across a range of genre and age groups.

These direct-to-digital or digital only lists enable publishers to take a risk with debut authors, where previously they would not have been able to justify the expense of a print run and distribution. In theory, a digital list allows publishers and the author to find and build an audience. But this is where it gets tricky. . . 

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