Summer School: Creating an Author Platform
Date:
With:
Patrick Lenton
Rating:
EARLY, EMERGING
Summary:
It’s widely expected these days that authors represent themselves online via platforms like social media, blogs and newsletters. This is what constitutes an author platform, and can help fulfil a variety of functions useful for an author, such as increasing discoverability, finding readers, selling books and connecting with a community. Find out what options are available for authors, why they need them and strategies to utilise them.Details
You will learn
- why an author needs a platform
- what an author platform is
- how to create an author platform
- how to reach readers, fans and community online
- how to sell books and maintain followers.
About Patrick Lenton
Patrick Lenton is an author and digital marketing professional. He used to work for Momentum Books, the digital-first imprint of Pan Macmillan, and now runs Town Crier, a digital marketing consultancy for authors.
Read the Q&A with Patrick Think beyond text.
Summer School
Read more about our Summer School workshops:
Summer School: Environmental Non-Fiction, 12 January
Summer School: Writing Romance, 13 January
Summer School: Writing TV Drama, 14 January
Summer School: Writing and Your Body, 16 January
Summer School: Writing the end of the world, 17 January
Summer School: Intro to Memoir, 18 January
Summer School: Fictive Expressions, 19 January
Summer School: The Ethics of Using Real Stories in Fiction, 20 January
Summer School: Insight into Editing, 21 January
Summer School: DIY Podcasts, 22 January
Summer School: Your Digital Publishing Options, 23 January
Summer School: The Big Picture: children's books with a social conscience, 24 January
Summer School: Poetry: The Foundations, 25 January