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Summer School: Creating an Author Platform

Date:

With:

Patrick Lenton

Rating:

EARLY, EMERGING

Summary:

It’s widely expected these days that authors represent themselves online via platforms like social media, blogs and newsletters. This is what constitutes an author platform, and can help fulfil a variety of functions useful for an author, such as increasing discoverability, finding readers, selling books and connecting with a community. Find out what options are available for authors, why they need them and strategies to utilise them.

Patrick Lenton. Photo: Daniel Boud

Details

You will learn

  • why an author needs a platform
  • what an author platform is
  • how to create an author platform
  • how to reach readers, fans and community online
  • how to sell books and maintain followers.

About Patrick Lenton

Patrick Lenton is an author and digital marketing professional. He used to work for Momentum Books, the digital-first imprint of Pan Macmillan, and now runs Town Crier, a digital marketing consultancy for authors.

Read the Q&A with Patrick Think beyond text.

Summer School

Read more about our Summer School workshops:

Summer School: Environmental Non-Fiction, 12 January
Summer School: Writing Romance, 13 January
Summer School: Writing TV Drama, 14 January
Summer School: Writing and Your Body, 16 January
Summer School: Writing the end of the world, 17 January
Summer School: Intro to Memoir, 18 January
Summer School: Fictive Expressions, 19 January
Summer School: The Ethics of Using Real Stories in Fiction, 20 January
Summer School: Insight into Editing, 21 January
Summer School: DIY Podcasts, 22 January
Summer School: Your Digital Publishing Options, 23 January
Summer School: The Big Picture: children's books with a social conscience, 24 January
Summer School: Poetry: The Foundations, 25 January

Cancellation Policy

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Registration for this event ended on 13 January 2017 - 2:00
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