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Business Writing: The Art of Corporate Storytelling

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Ros Marsden

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Summary:

Learn how to be brave with text and develop a personality for your workplace through imaginative writing.

Ros Marsden

Ros Marsden

Details

Is your corporate language bland? Are you overwhelmed when asked to develop business content? Are you writing ‘journey’, ‘transitioning’, ‘transform’ and ‘evolving’ in every proposal? 

Explore different writing platforms, including social media, and discuss the right words for each. Talk about which words to use in a crisis. And discover that every business has a great story to tell.

Who should attend?

This half-day workshop suits anyone looking to invigorate their approach to writing about and for their workplace. It is for those who want to inject new energy into their business through the power of words.

You will learn

  • How business writing can be creative and energetic
  • How to use fewer words to create a stronger message
  • Which publishing platforms benefit from a range of writing styles
  • Why crisis communication doesn’t have to be frightening

The workshop is part of our Business Writing program. It develops employment-related skills. 

About Ros Marsden

Ros Marsden has wide experience as a business communicator and media expert across online and print news publishing, live television production and the not-for-profit sector. She was Communications Manager for Fairfax’s Australian Community Media, a division of over 160 mastheads across regional, agricultural, the Canberra Times and Sydney suburbs. Ros also worked in advertising management at Fairfax, where she taught that effective word use improves commercial outcomes. She is currently communications consultant for the Uniting Church Synod of Victoria and Tasmania.

Read Ros's top tips for what makes a good corporate story.

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Registration for this event ended on 06 July 2017 - 4:30
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