Your Digital Marketing Toolkit

A picture of Patrick Lenton

Patrick Lenton
13 February 2018 - 5:30 to 17 April 2018 - 8:30
Patrick Lenton
Marketing yourself in the online space requires a deep knowledge of the platforms, tools and applications at your disposal.

Over two sessions – Digital Marketing Fundamentals and Advanced Digital Marketing – you’ll get a practical grounding in digital marketing, get support to set up your own webpages and social media accounts, and come away with strategies to build your own online author platform.

When: Tuesday 13 February, 5.30-8.30pm and Tuesday 17 April, 5.30-8.30pm

You will learn

In Digital Marketing Fundamentals:

  • Understanding of current digital practices for authors
  • Strategies for starting a social media profile and selling books
  • An introduction to marketing strategies using social media
  • Strategies for self published and traditionally published authors
  • Setting up an author platform

In Advanced Digital Marketing:

  • Understanding of what advanced digital marketing strategies are available
  • How to create a release day strategy
  • How to use social media for marketing goals
  • Self publishing and traditionally published advanced tactics
  • Series & standalone strategy

About Patrick Lenton

Patrick Lenton is an author and digital marketing professional. He is the author of the short story collection ‘A Man Made Entirely of Bats’. He runs Town Crier, a digital marketing and social media consultancy for authors, and has worked at Momentum, the digital-first imprint of Pan Macmillan. He tweets @patricklenton

176 Little Lonsdale Street
Melbourne, VIC 3000

Phone: 03 9094 7840
Concession members $ 145.00
Members $ 165.00
Non-members $ 220.00

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