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Developing Your Newsletter



McKinley Valentine




Newsletters are no longer just a marketing tool – they’re one of the best available vehicles for your writing. Increasingly, writers and journalists are ditching the gatekeepers and connecting directly with their “1000 True Fans”. Unlike blogs, your newsletter is built around your voice and interests, not around a specific, SEO-friendly topic and clickbait headlines. I’ll show you how to set up a newsletter from scratch and build it into a platform to share your unique take on the world.
A photo of McKinley Valentine.


You can find details of how Covid-19 restrictions will affect the workshop here: https://writersvictoria.org.au/about-us/covid-19-information/. You are encouraged to wear a mask in the workshop space. The Wheeler Centre’s policy is that close contacts should not attend the building. If you are a close contact of somebody with Covid-19, or have Covid-19 symptoms yourself, please do not attend; please contact [email protected] to arrange a refund in this situation.

You Will Learn:

  • How to find your newsletter’s voice and tone
  • How to establish a writing/publishing schedule that is sustainable for you
  • How to maintain a fresh supply of ideas and content
  • How to choose from the free newsletter software options and set up your template
  • How to use Patreon and other crowdfunding to support your newsletter

About the Tutor:

McKinley Valentine grew up in a tiny copper-mining town on the edge of the Australian desert, and has established herself as a pioneering voice in what’s been called the “golden age of newsletters”. She is the writer of a cult-hit newsletter, ‘The Whippet’, and produces newsletters for design studio Paper Giant and board game company Jellybean Games. She regularly consults with creators to give strategic guidance on balancing growth while staying true to their voice.

Not a Member?

Members of Writers Victoria receive up to 37% off the full price of our workshops, seminars and courses. In addition, members have access to a range of other discounts and opportunities and receive a subscription to 'The Victorian Writer' magazine. Memberships start from just $50. Find out more about becoming a member here.

Book early to access our early bird prices! These expire 9 days before the course begins. Please keep in mind that our workshops require a minimum number of participants to run, so booking early also helps ensure that a workshop will go ahead. 

Cancellation Policy


The Wheeler Centre
176 Little Lonsdale Street
Victoria 3000 Australia


Phone: (03) 9917 8463
Email: [email protected]

Registration for this event ended on 09 February 2024 - 4:00
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