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Lunchtime Bite: Industry Insights – Writing for the Market



Alex Hammond




Is there really such thing as a “unique selling point”? This session offers market and industry tips on what to do to get your manuscript into the right hands. With Alex Hammond, who has both a novel-writing and a marketing background, learn how to use market insights when structuring your novel, write a cover letter in language publishers will understand and format your manuscript correctly.
A photo of Alex Hammond.


This seminar will take place online. Detailed instructions for participation will be provided.

You Will Learn:

  • How to use the publishing process to guide your approach to writing
    How to use market insights when structuring your novel
    Manuscript styles and formats
    How to write your cover letter in a language publishers will understand
    Whether there is such a thing as a “unique selling point”

About the Tutor:

The Sydney Morning Herald described Alex Hammond's latest novel, The Paris Collaborator, as an artfully constructed historical thriller. His first novel, Blood Witness, was nominated for a Ned Kelly Award for Best First Crime Novel. He has presented at the Emerging Writers Festival, Stonnington Literary Festival, Monash Literary Festival, State Library of Victoria, NSW Writers' Centre, Casey Winter Arts Festival, City of Yarra, and Melton City Council.

Not a Member?

Lunchtime Bites and Evening Appetisers are free for members. Members of Writers Victoria receive up to 37% off the full price of our other workshops, seminars and courses. In addition, members have access to a range of other discounts and opportunities and receive a subscription to The Victorian Writer magazine. Memberships start from just $50. Find out more about becoming a member here.

Cancellation Policy

Cancellation Policy




Phone: (03) 9094 7855
Email: program@writersvictoria.org.au

Lunchtime Bite: Industry Insights – Writing for the Market

This event has only 50 space(s) left. If you continue and register more than 50 people (including yourself ), the whole group will be wait listed. Or, you can reduce the number of people you are registering to 50 to avoid being put on the waiting list.

Please complete the following form to register for our event. Fields denoted with an asterisk * are required fields.

 (including yourself)
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Please let us know about your access requirements (Auslan interpretation, flat-floor access, water bowl for assistance dog, etc.).
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Your donation will go to Writers Victoria’s Disadvantaged Writers Fund. Big or small, every donation helps us continue the work we do. Donations of $2 or more are tax deductible.
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